SEA-l is one of the most prominent information centres dealing with Vietnam and Vietnamese culture in the Czech Republic. It has become difficult to fit its all-round scope into the original website. Its tools need a faster route to the users and the association itself needs reliable and efficient financial security. Because we have a chance to present our outputs on a European scale, we have decided to transform and innovate the association’s form and presentation.
On September 1, 2016, South East Asia – liaison, z. s. has launched a new project entitled “SEA-l – Entering Europe and Modern Technologies”, Reg. No. CZ.03.3.48/0.0/0.0/15_031/0001874, funded by the European Social Fund under the Operational Programme Employment. The objective of the project is to develop SEA-l core activities and to provide for a future for the entire association and its active members.
Our activities and their development
There is such an interest in our products that our original structure has become unsustainable. There are many areas and themes that prevent clear outward communication. That's why we've decided to completely innovate our communication strategy with the environs. Our website will have a new structure and design, a signpost for specific target groups and it will be available in Czech, Vietnamese, and English where necessary. The new name, we are also preparing a new logo. You can call us SEA-l [síííl] in short, not “sýýýr” (meaning: cheeeese).This activity will be supported by the project and there will be both educational and professional section of the website as well as a section focused on target groups of integration, development cooperation, culture, etc.
Cooperation on a European scale
Over the course of our existence, we have developed many methodologies that are used by others in the Czech Republic or that inspire projects and activities of other entities. We would like to assess our strengths in the European context and gain new experience and possibly find new partners for further development and cooperation. Therefore, we will go to the United Kingdom and the Netherlands and we will welcome guests from abroad in the Czech Republic. We will analyse the integration methodologies. We were lucky to have taken part in an international multicultural project that can help our journey to Europe. We are looking forward to further cooperation.
Language gate
Languages open doors to a world of different perception and different points of view. We would like to take a journey into the “wonders” of other worlds through the project. We chose a world of Chinese, Thai, Khmer, and perhaps literary Vietnamese and Arabic. We would also like to pay tribute to the late professor Vasiljev who has inspired us greatly in every our aktivity.
Strategy, marketing, and communication
We need to restructure and reformulate our goals and processes and redistribute responsibility. We will be guided through this process by an excellent facilitator from the organization Konsens – PaeDr. Jitka Jilemická, our long-time associate. We will focus on communication strategy, areas of further development, work with sponsors, new service portal, and communication directed at different target groups.
Towards the experts and other target groups
Due to the persistent lack of reliable and interesting information about Southeast Asia, we have decided to devote a section of the website to peer-reviewed professional articles. We need to support our integration products in linguistic terms so that they are better accessible to the target group. The publicity of our cultural events needs to be more effective. All this should help to make communication faster and easier.
Services – sustainability
A special part will be devoted to the services that we can provide at the highest level.
Education of the team
The members of our team will have the opportunity to receive very good marketing and PR education. We will try to build a stronger base for a rainy day :-)
We are currently working on a new website, we are in for the first strategic meetings, we are learning Chinese, preparing internships, and we are looking for marketing courses.
We are looking forward to further cooperation. Share with us your suggestions, we only have one year!
The project is funded by the European Social Fund under the Operational Programme Employment.